Putting the human back in the legal industry
This podcast episode, and the huge promise the title represents, was a big stretch for me. You can certainly learn a lot about me, and my hopes and dreams for [...]
This podcast episode, and the huge promise the title represents, was a big stretch for me. You can certainly learn a lot about me, and my hopes and dreams for [...]
I have just spent another two days in a Zoom workshop, in lockdown. But this workshop was a pleasure - it was my women's marketing mastermind. Before lockdown, I would [...]
I don’t know why it wasn’t so clear and obvious to me before! Lawyers can make problems worse. This is the reason why I’m often so dissatisfied with being a [...]
There’s probably no one thing that causes you not to love your business. But a creeping combination of many things, and a deep sense of frustration that things could be [...]
Having been solely responsible for the marketing of my own small firm for 8 years, and having undertaken lots of research and courses, I can easily say that if these [...]
When professionals talk about systems, the immediate thought is often to the software - the practice management system, and the workflow systems that are in place. But, if you don’t [...]
Who to serve and how to market to them are big topics in marketing. Spraying your marketing out to everyone means that it won’t land on anyone in particular, and [...]
On Thursday, I went to an event run by Melanie McCarthy in Bendigo. The guest speaker was Karissa Cameron, and she spoke about purpose. It wasn’t just a purpose at work [...]
‘Authenticity’ is the buzz word at the moment. But why? Fundamentally, I think it comes down to people wanting to work with people that they understand and trust. They no [...]