The importance of masterminding
I have just spent another two days in a Zoom workshop, in lockdown. But this workshop was a pleasure - it was my women's marketing mastermind. Before lockdown, I would [...]
Lawyers can make the problem worse
I don’t know why it wasn’t so clear and obvious to me before! Lawyers can make problems worse. This is the reason why I’m often so dissatisfied with being a [...]
This could be why you’re stuck in a practice you don’t love
There’s probably no one thing that causes you not to love your business. But a creeping combination of many things, and a deep sense of frustration that things could be [...]
Small firm marketing basics that I’ve learnt
Having been solely responsible for the marketing of my own small firm for 8 years, and having undertaken lots of research and courses, I can easily say that if these [...]
3 systems you can fix now in your professional practice
When professionals talk about systems, the immediate thought is often to the software - the practice management system, and the workflow systems that are in place. But, if you don’t [...]
Who do you want to serve?
Who to serve and how to market to them are big topics in marketing. Spraying your marketing out to everyone means that it won’t land on anyone in particular, and [...]
Your True Purpose
On Thursday, I went to an event run by Melanie McCarthy in Bendigo. The guest speaker was Karissa Cameron, and she spoke about purpose. It wasn’t just a purpose at work [...]
Your Story: A client engagement tool
‘Authenticity’ is the buzz word at the moment. But why? Fundamentally, I think it comes down to people wanting to work with people that they understand and trust. They no [...]
I hate being deferential
When some expects me to be deferential to them, I don’t like it. I can be deferential to a place, an occasion, or an authority. But not to an ordinary [...]