Who do you want to serve?
Who to serve and how to market to them are big topics in marketing. Spraying your marketing out to everyone means that it won’t land on anyone in particular, and [...]
Your True Purpose
On Thursday, I went to an event run by Melanie McCarthy in Bendigo. The guest speaker was Karissa Cameron, and she spoke about purpose. It wasn’t just a purpose at work [...]
Your Story: A client engagement tool
‘Authenticity’ is the buzz word at the moment. But why? Fundamentally, I think it comes down to people wanting to work with people that they understand and trust. They no [...]
I hate being deferential
When some expects me to be deferential to them, I don’t like it. I can be deferential to a place, an occasion, or an authority. But not to an ordinary [...]
Battling the Millennial Label
Being referred to as a “Millennial” really triggers me. Partially because of all the generalisations that are thrown around about my generation (Gen Y), born from 1981 to 1996. And [...]
Femeconomy
Running a business that is fully female owned, I found and joined the Femeconomy. The Femeconony believes that if women start channelling their collective purchasing power towards brands that have [...]
Hard Choice
If you had to choose between a happy home life and a mediocre career, or a successful career and a mediocre home life, which would you choose? While I called [...]
Values
Clarifying your values (your inner preferences, rules or standards) can make it clearer for you when making choices, and running your life. If you’re in doubt, you can refer back [...]
Law school privilege
Being public school educated, and doing most of my three degrees online, has meant that I don’t hold high grades very highly. And I don’t care where people actually go [...]