Who do you want to serve?
Who to serve and how to market to them are big topics in marketing. Spraying your marketing out to everyone means that it won’t land on anyone in particular, and won’t be infectious [...]
Your True Purpose
On Thursday, I went to an event run by Melanie McCarthy in Bendigo. The guest speaker was Karissa Cameron, and she spoke about purpose. It wasn’t just a purpose at work which she spoke [...]
We can do better
With International Womens Day approaching, and me starting to get reinsured to bring Legally Wise Women into life, I have been thinking more about the situation that women find themselves in these days. [...]
Your Story: A client engagement tool
‘Authenticity’ is the buzz word at the moment. But why? Fundamentally, I think it comes down to people wanting to work with people that they understand and trust. They no longer have inherent [...]
Self worth v Self confidence
For many, including myself, going into business is the steepest path to personal development, but probably not the fastest path. I suppose it depends on how open you are to change, or how [...]
5 Books Every Entrepreneurial Lawyer Must Read
When I started on my own entrepreneurial journey, it’s been the biggest learning curve of my life. Doing a law degree, and then getting practical experience, was a steep curve. But being a [...]
2020 Planning
This has been the third year in a row that I have done proper planning for the year ahead. In 2017, through the HerBusiness group, I was introduced to a planning method. And [...]
Lost Confidence
I did some sales training last week, and a key part of the training was the concept that it’s easy to sell if you’re confident that the customer will get the results that [...]